Katia Pojidaeva Turns the Machine Against Itself

Nobody participates in a system believing that they are the raw material. This is the trick. Katia Pojidaeva knows this and on "Capitalism" presents a track sounding like the moment when the trick stops working. It has heavy industrial beats and synthesizers sharpened into knives. The voice sounds bold till it doesn't.

Pojidaeva has never operated in comfortable waters. Her first album "Inherited Scars" focused on generational trauma and drew attention in European and French media. However, this time, her target is not the family but the whole system that people have to deal with from birth. The school, the job, the mortgage, forever.

This is not a metaphor but a diagnosis. The video takes this idea further showing people feeling privileged to belong to the "crew, the ship" while the ship is going to the place that they did not choose.