Amanda Holley turns a love song into a five sense experience, and the visual proves she meant every word.

There is a type of love that does not announce itself. It arrives in small bits and pieces: the taste of it here, a touch of it there, until you suddenly realize that you are already in it. This is the type of love that defines Amanda Holley’s work in “Seasoning,” and now the music video gives this slow development a physical form.

Holley has lived all her life in music, being raised in a family where her mother was a cellist and her father was a guitarist whom Sarah Vaughan wrote songs for. So when she sings songs about giving up and deserving love, this does not seem like something new or unusual for her. It is more like something she has been preparing for since she was seven, singing on the stages before she learned how to read music.

The music video reflects this duality. It was shot in Lower East Side and then in the waterfalls in Upstate. It switches from the urban reality into nature, from the energy of the city to something quieter seen beneath its surface. The choreography created by Frida Molina does not focus on visuals but rather on tension.

Holley's singing technique does what it usually does in this case, expanding five octaves and yet not making a parade of that. Holley has stated, "Like music seasoning doesn't know boundaries, it knows only cultures and generations."

This really is the main idea of the project overall. The idea of taste.

After her first round of GRAMMY consideration and right before the release of her EP "The HolleyGraphic," Holley is not after a success moment but creating a strong catalogue that takes desire seriously, frame by frame.